|
|
|
|
도은수 ( Do Eun-Su ) - 경북과학대학교
김미애 ( Kim Mi-Ye ) - 경북대학교 간호대학
|
|
Abstract
|
|
|
|
|
Purpose: This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals.
Method: The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were collected with structured questionnaires in July, 2010, and analyzed using descriptive statistics, -test, MANCOVA, t-test, One-way ANOVA, and Scheffe test with PASW (SPSS) 18.0 program.
Results: There was no significant difference between small-medium hospital nurses and general hospital nurses in internal marketing and customer orientation. But nurses in small-medium hospitals had higher levels of job satisfaction than general hospital nurses.
Conclusions: These findings demonstrate the necessity of developing programs that will help to improve job satisfaction in nurses.
|
|
|
KeyWords
|
|
내부마케팅, 직무만족, 고객지향성, 간호사
Internal marketing, Job satisfaction, Customer orientation, Nurse
|
|
|
원문 및 링크아웃 정보
|
|
 
|
|
|
등재저널 정보
|
|
 
|
|
|
|
|